Google Search
Ads on queries people already type. The work is the account, the keywords that match the offer, the ads, and the page they land on. Search is the default when the business knows what it sells.
Paid media
Google Ads Management & PPC in Harare, Zimbabwe
Search, Performance Max and YouTube campaigns for businesses that want paid media on its own. The management fee is quoted. The money spent on ads is paid to Google, not bundled into a social retainer.
What this engagement is
This page is for Google Ads and for paid media bought as its own programme. A typical engagement covers the account structure, the campaigns below, the conversion tracking, and a report that says which actions the spend produced. It is run from Harare for businesses in Zimbabwe, and for clients outside the country when the account is theirs.
The wider programme, when you want search, social and content planned together, starts on the digital marketing page. That page introduces the channels and links here. It does not replace this one.
Campaigns
Performance Max
A campaign that runs across Google’s inventory from one set of assets and a conversion goal. It is used when the goal is clear and there is enough of a site, a catalogue or a lead form for the campaign to learn from.
YouTube
Video ads for a film the business already has, or for a cut produced as a project. YouTube is scoped on its own when the job is attention, and kept out of a Search account when the two goals would confuse the report.
Conversion tracking
An account without a defined action is an account that can only report clicks. Before spend starts, the quote names the actions that count. For most Harare businesses that is a form, a phone call, a purchase, or a WhatsApp click, because that is how the enquiry actually arrives. Those actions are tagged so the campaign can be read against them.
The site’s own analytics stay the business’s. Sonke’s website uses Google Analytics. A client account is set up in the client’s name, with access shared, so the data is still there if the engagement ends.
Where this stops, and social management starts
Social media management is the monthly retainer for Instagram, Facebook and LinkedIn. It includes the content calendar, community replies, a set number of short videos, and Meta ads inside that retainer. Ad spend on those retainers is separate, with a minimum of $100 a month. That minimum is a social-retainer rule. It is not a Google Ads minimum, and this page does not invent one.
If the only need is Meta ads, and nobody is asking Sonke to run the organic accounts, that media buying can be quoted here. If the need is the accounts plus the ads, it belongs on the social retainer. The two are not sold as duplicates.
Short films that are not part of a retainer are produced on Reels and short-form video. A YouTube campaign can use that film. The production and the media buy remain separate lines.
How a quote is put together
There is no public management tariff. The quote is built from:
- The offer, and the action that should be counted
- Whether the account already exists, and who owns it
- Search, Performance Max, YouTube, or a combination
- The landing page: an existing one, or a page that still has to be built
- The media budget the business is actually willing to spend on the platform
Management and media spend are itemised separately. Send the brief through Get a quote.
Frequently asked questions
Is this the social media retainer?
No. Social media retainers include Meta ads inside monthly management of the accounts. This page is Google Ads and other media buying sold on its own.
Which campaigns do you run?
Google Search, Performance Max and YouTube. Meta is included here only when it is bought as media, not as part of the social retainer.
Is the ad spend included in the fee?
No. Spend is paid to the advertising platform. Management is quoted separately. Social retainers state their own minimum ad spend for the Meta campaigns inside those retainers.
Do you set up conversion tracking?
Yes. The quote names the actions worth counting, such as a form, a purchase or a WhatsApp click, and the account is judged on those actions.
Where is the work done?
Sonke Digital is in Harare and manages campaigns for businesses in Zimbabwe, including clients worked with remotely.